How we label paid partnerships

Occasionally, a brand pays us to produce a piece of content — a new-menu feature, a destination guide, a product spotlight. We call this "Sponsored" or "Partner Content", and it is always labelled clearly at the top of the article, before the headline.

What stays the same

Sponsored content is written by our editorial team, to our usual standard of accuracy and readability. We do not publish claims we believe to be false or misleading on a brand's behalf, and we retain final say over tone and content.

What's different

Unlike our independent coverage, the brand has chosen to be featured and has paid for that placement. It will never appear disguised as independent reporting, and it never displaces or influences our unpaid editorial coverage of the same category.